Naturally inspired, organically infused hair and body care

Over 30 years ago we innovated the use of Organic Aloe Vera Gel in the salon industry. We infuse pure water with concentrated organic aloe vera powder - this powerful combination creates the #1 ingredient in Loma products.

Our founder, David Hanen, Cosmetic Chemist

Founder and cosmetic chemist, David Hanen has over 40 years of experience in the industry and has dedicated his career to the art of hair and beauty. This intense interest inspired him to explore organic chemistry and become an innovator of natural and organic-based products. Often sought-after in an organically growing network, David has helped build several successful brands, including his own brand, Loma. Today, David is a well-respected leader in naturally-inspired chemistry and the formulation of sustainable beauty products.

Non toxic, non harmful renewable and sustainable beauty

Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

Our hero ingredient: Aloe

LOMA is powered by plants so you can feel good about what you’re using on your body and recommending it to your clients.
We use aloe for its antioxidant, antibacterial and anti-inflammatory properties. It’s rich in vitamins and minerals leaving the hair and scalp healthy and hydrated.
  • Manufactured with 100% sustainable hydroelectric power
  • Made in small batches
  • Loma is based in Ayurvedic (ai - ur - vay - duhk) medicine, one of the world’s oldest holistic healing systems.
  • Aloe Fun Fact: Did you know that aloe juice supports and maintains smooth, radiant skin? Yes, your scalp is skin!

Aloemoist Complex

Naturally based, green chemistry: moisturize, enhance, protect, restore and repair the hair. Over 30 years ago we innovated the use of Organic Aloe Vera Gel in the salon industry. We infuse the purest water with concentrated organic aloe vera powder - this powerful combination creates the #1 ingredient in Loma products. Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment. Aloemoist Complex is especially effective on all hair including dry, thirsty, color treated, foiled and smoothed hair types.

What makes us different

A key practice with LOMA formulation is in addressing the needs of the hair through chemistry. LOMA products protect, repair and rebuild the internal structure of hair.

Did you know most professional brands don't make their own products? At Loma, we source, formulate, manufacture, and fill all of our own products. We investigate our ingredients and raw materials to ensure there are no traces of harmful materials - we don't take for granted the claims we make.

Plus, all All LOMA products are safe for colored, highlighted and keratin-treated hair!

The Loma Difference

Certified organic aloe vera gel based products

High-performance products

Naturally healing, organic ingredients

Essential-oil based fragrances made with clean, pure water

Naturally fragranced

"LOMATherapy" consists of Essential Oil-Based Fragrances, Natural Aroma Ingredients & Aromatic Botanical Extracts.

Vegan-friendly and PETA certified

24 of our products are totally Vegan, using no animal bi-products. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment. And, of course, our products are NEVER tested on animals.

Our promise

We promise quality and longevity, and our passion is in the process – we research and test each raw material to ensure they’re as clean as they claim to be. Our products are Paraben, Sodium Chloride, Gluten, Soy and Phthalate free, and have Sulfate-free cleansing. We are also vegan friendly. And, of course, we NEVER test on animals! We invite you to experience the difference of Loma!

Quality in manufacturing

Loma is made in the USA and we blend our own products. From manufacturing to printing, filling and shipping - we guarantee the quality because we in-source every step we take. We work closely with like-minded partners to maintain high levels of quality.

Recycling efforts

Our philosophy is to maintain a renewable and sustainable process. All our packaging is recyclable and we require a minimum of 25% post-recyclable plastic in our bottles. Our manufacturing facility generates very little waste because we recycle everything we can, from raw material drums to cardboard and plastic.

Consciously created formulas

Our products start with the cleanest water because our facility is located 9 miles away from one of the purest water reservoirs in the world. When we filter this water, we remove remaining pollutants giving us nothing but pure, clean water.

Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.

We offer quality products at affordable prices because we manufacture our own products.

Organic extracts

Aloe Vera Gel
The ultimate healing plant for skin and hair—the base of all LOMA products.

Soothes the hair and skin for healthy results.

Fennel Seed
Extends all hair color vibrancy by killing excess peroxide and ammonia residue.

Sunflower Seed
Reduces the fading of all hair colors and helps to repair UV damage.

Beyond color care

All our products are safe for highlighted, foiled and color-treated hair. Other color-safe products address deposition—covering gray, coloring hair—we’re addressing the chemistry of the hair.

Repairative ingredients

Quinoa Protein
Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

Rebuilds the internal tensile strength of the hair especially color treated, foiled and bleached hair types.

Sunflower based organic Vitamin E, rich in natural anti-oxidants for protection of the hair and skin.

Baobab Protein
Aids in damage recovery of the hair with moisture retention and heat protection. Nourishes and revitalizes.

Vitamin B-5 imparts moisture to the hair.

Fun fact about creatine

Creatine is 35% more effective than any protein oil at restoring the structure of the hair shaft, especially in bleach, foiled and high-lift hair types.

Organic oils

Castor Oil
Excellent conditioning effects on the hair and scalp. Rich in natural moisturizers and nutrients for healthier hair.

Avocado Oil
Quickly quenches dry and thirsty hair. Rich in Vitamin A, D, E, and B-6 and natural Amino Acids to add strength to the hair.

Safflower Oil
Rich in natural Vitamin E, Omega-9, Oleic acid, which penetrate the hair to hydrate and moisturize.

Jojoba Oil
The most effective instant moisturizer to the hair. Rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.

Sunflower Oil
A natural emolient with thickening and moisturizing properties to restore the hairs health and strength.

Olive Oil
Adds instant nourishment to the hair. Rich in Vitamin A, B-1, B-2, C, D, E and K and anti-oxidants for deep replenishment of hair and skin.

Bath and body ingredients

Carrot Protein
Antioxidant. Rich in Vitamins A, C, K, B-6. Promotes overall skin health.

Kale Protein
Rich in natural Vitamin C for your skin. Strengthen dry skin. Natural collagen, vitamins and minerals.

Lemon Protein
Antioxidant and Vitamin C. Aids in absorption of moisture. Antibacterial properties.

Organic Chamomile
Anti-inflammatory properties. Smoothing effects to your skin.

Organic Calendula
Promotes skin tightness and increases hydration. Antioxidants and helps protect your skin. Antiseptic properties.

Organic Lavender
Soothes dry skin. Detoxifies your skin. Anti-inflammatory superstar.

Organic Witch Hazel
Soothes dry skin and aids in reducing inflammation. Helps lock moisture into your skin.

Organic Açai Berry Fruit
Anti-aging benefits. Vitamin C and E. Moisturizing, revitalizing properties.

Organic Avocado Oil
Soothes and moisturizes. Rich in antioxidants and vitamins. Nourishes dehydrated skin.

Intentionally formulated

We choose our protein blends carefully and specifically—the protein blend is not a one-size-fits-all, it’s an intentional combination of ingredients inside the products to target the needs of the hair. Not only do we choose carefully the ingredients we use, we are also very careful about what we do not!